We are between a rock and a hard place, aren’t we? If we increase the prices, customers get unhappy and if keep the price but reduce the qty, they call us fraud.
However, there is a point in this article though. Why the heck are we afraid to raise the prices? Because we are scared that we might lose the customers. If we can demonstrate the value, then we won’t. If we do, then they are not right customers. I always believe any fear-based decisions are bad for business.
Source:http://www.retailcustomerexperience.com/blog/6023/Deceptive-pricing
Instead of having the courage to say that they raised prices, food producers redesign packages to hide the fact that the quantity is smaller. The same is often true of detergents and other cleaning supplies. Restaurants reduce portion size.
Regardless of how it’s done these companies are raising prices without telling their customers. That’s lying. Yes the package states the quantity, but it’s redesigned to hide the fact that it’s a smaller size – so that buyers won’t take time to read what’s on the package.