I read this somewhere. Quite a neat trick. This is why I ask the customers to send out newsletters. When you are ‘touching’ them regularly, they will remember you, when there is a need. During the ‘touches’ if you make them feel better – through entertaining and educational inforamtion, they will trust you. We have to move away from forcing the prospect to buy – because they don’t want to be sold. They want to buy but not sold to. They will buy when they are ready!

I thought you might want to know this. For a while now I take a few minutes every week or so and look at my schedule for a few weeks and add those patients to my Facebook. When I think of a patient I haven’t seen in a long time, I try to find them on Facebook and “friend” them. Obviously not all of them are on FB but most are and as far as I know they have all accepted my friend request. Now for the really good part, we are getting patients reactivated with no offers or specials, through this reconnection.

For example, I did a friend request for a husband and wife who hadn’t been in the office for over 4 years. They accepted the friend request and I didn’t hear anything from them. (Most people actually look around my profile and make comments on family pictures or at least send a message to say hi. Some I never hear from.) Anyway, the husband, wife, and 14-year old daughter were rear ended by a semi last Fri. and contacted me through FB. Needless to say, that reconnection, financially alone, is worth $10-15K!

Tags: Chiropractic Marketing, Facebook