Advertiser vs Consumer

Do we talk to them or talk at them? This video is from the makers of Microsoft Office in and Internet Explorer – MSN http://www.youtube.com/watch?v=heSudg-tfIk /* Read more

Reconnecting through Facebook

I read this somewhere. Quite a neat trick. This is why I ask the customers to send out newsletters. When you are ‘touching’ them regularly, they will remember you,... Read more

Raise your prices boldly

We are between a rock and a hard place, aren’t we? If we increase the prices, customers get unhappy and if keep the price but reduce the qty, they... Read more

Did you really think there was truth in advertising?

How far would they go? Subliminal advertising and now blatant fakes! Gee!   Source: http://www.retailcustomerexperience.com/blog/6052/New-Wrinkle-in-the-Advertising-World Cosmetics companies have given a new meaning to the term “beauty before age,” and... Read more

Happy employees = Happy customers

Here is an interview on Colbert Report (Comedy Central) with Tony Hsieh of Zappos.com  “Happy employees keep customers happy”. An absolute truth, I say.   Watch the video Source:... Read more

Making them NOT regret the purchase

In Marketing, we studied this as ‘post purchase dissonance’. This is an interesting article. Wonder how we would do this in an online environment – we could send a... Read more

50 ideas to generate leads

A collection of ideas of how others are generating leads. If you agree that to generate referrals, we need to first develop relationship, then many of these are practical.... Read more

Top performing organizations use analytics five times more than the lower performers

This is an interesting study. Recently, I had a customer with a pricing issue. He sells IT services. He said he wanted to offer the new ‘cloud computing’ solution.... Read more

Three Simple Steps For Keeping Clients Happy

In most parts of the Australia, where I am from, we have officially hit the Spring season. Trees are beginning to sprout leaves, birds are nesting, flowers are blooming,... Read more

Death of Salesman, again

I sincerely believe that we can’t sell to someone by annoying them. Maria, my wife, queen of cold calling, always proved me wrong. But then, she proves me wrong... Read more